Avenue A/Razorfish Using Facebook Groups to Track Project Status

After doin a little creepin' on Facebook, I came across this new group. Avenue A/Razorfish has started using Facebook groups to post news and track the status of inter-office projects. The idea is that offices in say Ft. Lauderdale, Chicago, and Austin can all be on the same page when working on regionally shared projects. More so though, employees can track company news like the Microsoft merger and stay current with the status of the take-over.

Pretty much one of the lamest ideas I've ever seen. Why would the largest interactive marketing and technology services firm in the U.S. be using a social networking site like Facebook to communicate between offices? It doesn't make any sense. Dave Friedman, president for the Central region, must have wanted to create an excuse so he could check friends' mini-feeds all day. What happened to creating a micro-site or company emails? Or how 'bout a blog?

I want to believe Friedman has his head at least 1/4 of the way out of his ass, so my theory would be this decision came in correlation with the Microsoft merger. Microsoft buys a little of Facebook and Avenue A, and then puts some pressure to have everything start assimilating into one indomitable powerhouse. In about 6 months however, this will fade away when everyone realizes how dumb this idea is. Utterly retarded.

Make Dave Friedman your Facebook Friend!