P. Diddy Taking Over Ciroc Vodka Branding

AdAge.com reported last Wednesday P.Diddy, Puff Daddy, Sean "Puffy" Combs, whatever you want to call him, is now going to have a new titled... Brand Manager for Ciroc vodka. P. Dizzle will take on all brand-management decisions for Diageo's Ciroc, including marketing, advertising, public relations, product placement and events. The Bad Boy Entertainment CEO told AdAge, "I'll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique." (barf)

It appears the ego driven star is convinced his Bad Boy group has incredible marketing and branding powers that could be described as something similar to Midas' touch. Agreed, pop stars, especially ones like the Puffster, are great tools to mix with consumer goods. He's been able to rise to the top and keep a somewhat clean, marketable profile.

I don't drink Ciroc, but I'm curious to see how their image changes in the coming months. Diddy told reporters Wednesday, "When the ball drops, if you're not drinking Ciroc vodka, you're not drinking New Year's Eve the right way." His goal is to change Ciroc's image to reflect more luxury. But my prediction is that it will soon be the choice of Valley girls and boys everywhere.

Can't wait for new tracks from Puff to feature Ciroc lyrics. "Cran and Ciroc on the rocks, with you on top, baby. uh uh uh. whuh? whuh? bad boys, whuh? whuh?