Movies While You Move

When we usually think about watching a movie, we think about sitting down in front of the tv or in a theatre and wathcing the images move across the screen. But, what if we were the ones moving and the images were still? If we could set our speed and angle, would the movie look the same? Well, advetisers came up with a crazy idea to get audiences on subways and commuter trains. In the BART tunnels in San Fransico, adverising images were placed on the tunnel walls so that when the train passes by them at 35 mph, it looks like a real commercial. Pretty tight idea, and a little twist on how we ordinarily think about watching movies and tv. Is it effective? I think for now it is because it's such a cool idea. I know I would definitely look, but in a few years when it becomes standard I think it won't be as effective because the advertising isn't directly in the face of the audience, they actually have to make an effor to look outside the train car. Anyway, initial testing costs for the ads are $120,000 and BART is looking to make about $1 mil a year from tunnnel advertising.
You can read a short article about it in the SF Chronicle here. And you can watch a video of it below. I think this is very cool, btw, and I hope to experience it when I visit SF this summer. I should probably also mention that other cities in the US have this and some tube transit systems in other countries too.