New Halls Defense Ad Campaign

JWT has put out this new print campaign for Halls Defense lozengers, which I find very creative and well done. I particularly liked how the images were simple, yet eye-catching. The use of black and white really makes the lozengers stand out and I think it gets the point across perfectly. It worked on me, and I think if anything works on my critic-driven mind, then it's good work. I was able to easily put two and two together with the images and then understand the message quickly. The copy reads -"Protect Yourself."

I first saw these on a transit bus in Seattle. I originally thought it was a local campaign like the Lifesavers, but I believe this campaign is national.