Graffiti 360

In a world controlled by industry and the machine, this blog observes and critiques the world's true graffiti problem, which is advertising and marketing. From time to time, I'll also talk about art and interactive media. Or whatever else I feel like.

Friday, March 16, 2007

Thrift Store Distribution

I'm gonna do this. I swear I will. What would be the easiest way to publicise your message through different people? The thrift store. My plan?-create a bunch of t-shirts with a message that I want all over town. I can just spray paint a stencil onto a bunch of cheap t-shirts and then donate them (or place them on the racks in thrift stores. Everyone needs shirts, and people who shop at thrift stores I think generally don't care what their clothes look like, so they'll ignore the message to a degree and wear the shirt around town. Or, if they're like me, they'll look for shirts with sweet messages on them. Either way, my shirt gets distributed all around town. I figure if I make enough shirts, over time, I'll see someone wear one. Everyone who wears my shirt will be interacting with my art and they interact with others and maybe those others will ask what it's about-more interaction. I don't know. Looked better in my imagination.

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Wednesday, March 14, 2007

Movies While You Move

When we usually think about watching a movie, we think about sitting down in front of the tv or in a theatre and wathcing the images move across the screen. But, what if we were the ones moving and the images were still? If we could set our speed and angle, would the movie look the same? Well, advetisers came up with a crazy idea to get audiences on subways and commuter trains. In the BART tunnels in San Fransico, adverising images were placed on the tunnel walls so that when the train passes by them at 35 mph, it looks like a real commercial. Pretty tight idea, and a little twist on how we ordinarily think about watching movies and tv. Is it effective? I think for now it is because it's such a cool idea. I know I would definitely look, but in a few years when it becomes standard I think it won't be as effective because the advertising isn't directly in the face of the audience, they actually have to make an effor to look outside the train car. Anyway, initial testing costs for the ads are $120,000 and BART is looking to make about $1 mil a year from tunnnel advertising.
You can read a short article about it in the SF Chronicle here. And you can watch a video of it below. I think this is very cool, btw, and I hope to experience it when I visit SF this summer. I should probably also mention that other cities in the US have this and some tube transit systems in other countries too.

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Monday, March 5, 2007

Interactive Scam

So, for a project, I think our class should create a phony email like the one Joe shared in class. The email would be interactive because the recipients could choose to respond or not, but if they did, then the money (or whatever we decide to have them send us) would become a part of the art piece (of course we would return their participation). So, I think all it comes down to is creating a phony hotmail account, drafting an email, getting a hold of a mass mailing list, and sending the sucker out and wait for replies. Does it get filtered? Does it get trashed? Would we get responses? I don't know, but I think this would be interesting to see how many people would be suckered into a nicely worded email. I think it would be something you could easily keep track of and record how many people were sent the email and how many people replied, and what not. I don't know what the subject of the email should be... My first thought is something like a settlement in a class-action lawsuit and they won some money. We just need their information to be able to send them their settlement reward. eh? Anybody got any other ideas? Post a comment.

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