Choose Your Own Adventure Marketing
Continuing the conversation on choose your own adventure books and video, I found some choose your own adventure marketing videos for the new Jeep Patriot. You get to make decisions to guide the three people in the videos on their way to find some treasure. The videos were well done. They made sure they got a lot of screen shots of the car, and the characters use the special features of the vehicle along their way. Also, if you keep hitting dead ends, they give you the option of "Tell a friend and get a clue." A nice way to disseminate the video. I will give a warning - the acting is terribly cheesy.
Check out the Jeep Patriot interactive videos here - Patriot Adventure.com
Check out the Jeep Patriot interactive videos here - Patriot Adventure.com
Labels: choose your own adventure, interactive advertising, Jeep Patriot
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