Graffiti 360

In a world controlled by industry and the machine, this blog observes and critiques the world's true graffiti problem, which is advertising and marketing. From time to time, I'll also talk about art and interactive media. Or whatever else I feel like.

Wednesday, April 18, 2007

Choose Your Own Adventure Marketing

Continuing the conversation on choose your own adventure books and video, I found some choose your own adventure marketing videos for the new Jeep Patriot. You get to make decisions to guide the three people in the videos on their way to find some treasure. The videos were well done. They made sure they got a lot of screen shots of the car, and the characters use the special features of the vehicle along their way. Also, if you keep hitting dead ends, they give you the option of "Tell a friend and get a clue." A nice way to disseminate the video. I will give a warning - the acting is terribly cheesy.
Check out the Jeep Patriot interactive videos here - Patriot Adventure.com

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