Video Dissemination and Stuff

So, now that the gallery is done, our class is turning its focus back to our interactive movie that we are creating and posting on YouTube. Question of the day...How do we get it out there so people can find it? Should we create a wiki for it so when someone googles interactive video or something like that, it pops up as an ad on google? I've read some other blogs and found that people are thinking of the usual - Myspace, facebook, YouTube, and a few others. Maybe we should make ads and post them around campus, or one idea that I saw that might work is to get some PR from the local newspaper. They can get a story to write about, and we get a plug and a link in the paper to our video submission site. I think this would be a great thing for on campus, is there something that could do the same for us online? Maybe posting to del.ic.ious or something might get us a bunch of hits. I think there are a lot of options and I'm wondering if posting on YouTube would be enough.