Graffiti 360

In a world controlled by industry and the machine, this blog observes and critiques the world's true graffiti problem, which is advertising and marketing. From time to time, I'll also talk about art and interactive media. Or whatever else I feel like.

Thursday, May 31, 2007

Common Theme?

So, I subscribe to adrants daily, which brings me news on the latest advertising successes and utter failures in the industry each day. This morning, there was a blurp about a new Absolut commercial. Here it is -

Way cool, a giant pillow fight. Man, wouldn't that be sweet to be a part of? I wonder who the genius was who came up with this one? Oh, wait now. That reminds me of another commercial that I saw a while back that shares a similar theme, and I think it looks like this -

So, my first thought was, jeez, did some agency just recycle an idea but change the weapon? I did some research and found out that it was two separate agencies. The Xbox Balloon fight commercial was created by two agencies - McCann Erickson and 72andSunny in November of 2005. The new Absolut commericial was created by TBWA\Chiat\Day. You can read the stories here - Absolut Pillows and Xbox Balloons

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